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Biblio: the search term namn=('Grönroos, Christian') results in 20 hits

1. Grönroos, Christian / Företagsekonomiska institutionen
  The augmented service offering / Christian Grönroos.
- In: Add value to your service : the key to success / Carol Surprenant, ed.. - Chicago, Ill. : American Marketing Associaton, 1988,
ISBN 0-87757-190-2
2. Grönroos, Christian / Företagsekonomiska institutionen
  New competititon in the service sector : the first five rules of service / Christian Grönroos.
- In: International journal of operations and production management, ISSN 0144-3577, (1988) 3,

3. Grönroos, Christian / Företagsekonomiska institutionen
  Defining marketing : a market-oriented approach / Christian Grönroos.
- In: European journal of marketing, ISSN 0309-0566, 23 (1989) 1,

4. Grönroos, Christian / Företagsekonomiska institutionen
  Fundamental research issues in service marketing / Christian Grönroos.
- In: Seventh annual services marketing conference proceedings : designing a winning service strategy / Mary J. Bitner & Lawrence A. Crosby. - Chicago, Ill. : American Marketing Association, 1989,
ISBN 0-87757-195-3
5. Grönroos, Christian / Företagsekonomiska institutionen
  International marketing of services : accessibility strategies for service firms / Christian Grönroos.
- In: Dynamics of international business : vol 2 : proceedings of the XVth international conference of the European International Business Association : December 17-19, 1989, Helsinki, Finland / ed. by Reijo Luostarinen. - Hki : The Helsinki School of Business, 1989,

6. Grönroos, Christian / Företagsekonomiska institutionen
  Service management and marketing : managing the moments of truth in service competition / Christian Grönroos. - Lexington, Mass. : Lexington Books, 1990. - 298 s.
ISBN 0-669-20035-2
UDC 658.64:658.8
7. Grönroos, Christian / Företagsekonomiska institutionen
  Marketing redefined / Christian Grönroos.
- In: Management decision, ISSN 0025-1747, 28 (1990) 8, s. 5-9.

8. Grönroos, Christian / Företagsekonomiska institutionen
  Relationship approach to marketing in service contexts : the marketing and organizational behavior interface / Christian Grönroos.
- In: Journal of business research, ISSN 0148-2963, 20 (1990) 1, January, s. 3-12.

9. Grönroos, Christian / Företagsekonomiska institutionen
  Motivating you patients : marketing dental services / Christian Grönroos.
- In: International dental journal, ISSN 0020-6539, 40 (1990) 1, February, 18-23

10. Grönroos, Christian / Företagsekonomiska institutionen
  Service management : a management focus for service competition / Christian Grönroos.
- In: International journal of service industry management, ISSN 0956-4233, 1 (1990) 1, s. 6-14.

11. Grönroos, Christian / Företagsekonomiska institutionen
  Developing customer-conscious employees at every level : internal marketing / William R. George and Christian Grönroos.
- In: The AMA handbook of marketing for the service industries / Carole A. Congram & M. L. Friedman, eds. - New York : AMACON, 1990,
ISBN 0-8144-0104-X
12. Grönroos, Christian / Företagsekonomiska institutionen
  The marketing strategic continuum : toward concept for the 1990's / Christian Grönroos.
- In: Management decision, ISSN 0025-1747, 29 (1991) 1,

13. Grönroos, Christian / Företagsekonomiska institutionen
  Scandinavian and the Nordic school of services : contributions to service management and quality / Christian Grönroos.
- In: International journal of service industry mangement, ISSN 0956-4233, 2 (1991) 3 ,

14. Grönroos, Christian / Företagsekonomiska institutionen
  Contribution from the Nordic School of Services and Scandinavian management / Christian Grönroos.
- In: Quality in servises (QUIS 2) conference : selected papers / eds. E. E. Schening, E. Gummesson och C. H. Little. - New York : St. John's University, 1992, s. 135-140.

15. Grönroos, Christian / Företagsekonomiska institutionen
  Facing the challenge of service competition : the economics of serie / Christian Grönroos.
- In: Quality management in services / ed. by Paul Kunst, Jos Lemmink. - Assen : Van Corcum, 1992, s. 129-140.
ISBN 90-232-2687-9
16. Grönroos, Christian / Företagsekonomiska institutionen
  Quo vadis, marketing? : towards a a neo-classical marketing theory / Christian Grönroos.
- In: Ekonomi och marknadsföring : festskrift till Gösta Mickwitz / red. H. C. Blomqvist, Christian Grönroos, Lars-Johan Lindqvist. - Helsingfors : Svenska handelshögskolan, 1992, s. 109-123. - (Ekonomi och samhälle, ISSN 0424-7256 ; 48).
ISBN 951-555-387-3
17. Grönroos, Christian / Företagsekonomiska institutionen
  Quality comes to service / Christian Grönroos.
- In: The service quality handbook / ed. by Eberhardt E. Scheuning, William F. Christopher. - New York : AMACOM, 1993, s. 17-24.
ISBN 0-8144-0119-8
18. Grönroos, Christian / Företagsekonomiska institutionen
  Relationsmarknadsföring, servicekonkurrens och relationsekonomi : dagens nya utmaningar / Christian Grönroos.
- In: Ekonomiska samfundets tidskrift, ISSN 0013-3183, 46 (1993) 4, s. 207-211.

19. Grönroos, Christian / Företagsekonomiska institutionen
  Towards a third phase in service quality research : challenges and future directions / Christian Grönroos.
- In: Advances in services marketing and management : vol. 2 / ed. by Teresa A. Swartz, David E. Bowen, Stephen W. Brown. - Greenwich, CT : JAI-press, 1993, s. 49-64.
ISBN 1-55938-656-8
20. Grönroos, Christian / Företagsekonomiska institutionen
  A winning service offer in car rental / Christian Grönroos & Hans Åke Sand.
- In: Management decision, ISSN 0025-1747, 31 (1993) 3, s. 45-51.